FAQ for audio video systems in Grand Rapids MI - SCGAV.com

How to Select the Right A/V Consultant

4 Main Points

Not all A/V companies are created equal. Deciding that you need an expert to help you design and install an A/V system is just the first step, and finding the right consultant can be a challenge all its own.

There are plenty of things to consider here, but a four central points will make a big difference.

If you look at these categories first, you’re more likely to get the right setup, the right price, and a positive, friendly experience. Regardless of your budget or the scope of your needs, ask questions of any company or consultant you speak with, and do you best to find reviews that cover these important topics.


First and foremost, you need an A/V consultant that knows what they’re doing. It’s critical to look for a company that has been in business for a while (or at least employing veteran engineers), and staff with a wide range of experience.

A well established business or individual, with a diverse, successful portfolio of work, is going to be more trustworthy. They won’t cut corners or overlook details, and they’re more likely be able to recommend the right equipment for your needs.

Equipment Choices

A great system starts with great gear. You may be able to find cheap quotes, but are they using subpar brands? The lowest prices may be tempting at first, but if your consultant isn’t using professional quality equipment, you’ll end up paying more in the long run on repairs and replacements.

There’s a happy medium to be found, where you’re getting reliable equipment that fits into your budget. Make sure you choose a consultant that uses quality A/V gear across the available price points – including cables, microphones, and other accessories that some companies may skimp on.

Most consultants will list their preferred brands, and a quick internet search will let you know if they are recognized across the industry, or if they are cheap alternatives that should be avoided.


A hugely overlooked necessity in the world of A/V consulting and installation, training means knowing how to actually use the equipment you buy. If a consultant you’re considering has programs to show you and your team the basics (or more advanced concepts), you’re well on your way to getting the most out of your A/V installation.

Even if it’s simple tips and tricks for the most basic setup, feeling comfortable with your equipement goes a long way in creating a worthwhile experience. What good is the best system in the world if no one in your building knows how to operate it?

Customer Service

A/V work tends to be very complex, with dense terminology and hard to remember abbreviations – so it’s easy for technicians and consultants to lose sight of their customers and focus only on the technical details. The best consultants, however, bridge the gap between industry jargon and the people who need their help.

For a friendly, informative experience, look for companies with a strong track record of customer service. These types of businesses will lead you through the often confusing process, answering questions and putting things into the simplest possible terms.

Lack of personable service is a common complaint in this industry, so take great care to find a consultant focused on you and your needs, not just the equipment.

Choose with Confidence!

With these things in mind, you can weigh your options with confidence. You may have other concerns or special needs, but the basic criteria above will apply to any and all A/V projects. Don’t hesitate to reach out by phone or email to discuss your requirements – a consultant worth hiring will be more than happy to answer your questions.

If you aren’t sure what you need, or even where to start, contact Sound Connections Group to start the conversation!


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